| URN | etd-0818123-173142 | Statistics | This thesis had been viewed 28 times. Download 4 times. |
| Author | Jia-Shing Chen | ||
| Author's Email Address | No Public. | ||
| Department | Department of construction & spatial design | ||
| Year | 2022 | Semester | 2 |
| Degree | Master | Type of Document | Master's Thesis |
| Language | zh-TW.Big5 Chinese | Page Count | 173 |
| Title | Study on the Brand Image and Space Characteristics of International Apparel- As an Example for UNIQlO TAIPEI Flag Store |
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| Abstract | Since the 18th century, the improvement in quality of life and the diverse development of richly characterized brands have transformed people's consumption behaviors. Beyond mere fulfillment of needs, it has become a means of expressing personal tastes and traits. The evolution of consumer patterns, coupled with the global impact of COVID-19, has prompted international enterprises to further commit to shaping brand image and brand ethos. This is achieved through the presentation of diversified products and spaces, adapting to the ever-changing consumer habits, and extending the brand image to various dimensions. This study aims to delve into the factors influencing the establishment of commercial spaces and spatial planning within the affordable fashion industry, which closely relates to everyday life. With the Japanese chain clothing brand UNIQLO gradually emerging as a representative of affordable fashion in the global market and having established its sixth global flagship store in Taiwan, this research seeks to analyze its brand development history, the factors driving its choice of business district locations, and to conduct an in-depth exploration of the flagship store's spatial layout. This will be achieved through the collection of existing literature and field observations, including on-site photography, to gain insights into UNIQLO's approach. The research findings reveal that UNIQLO flagship stores differentiate their display spaces based on varying demands for quality and quantity, with a strong emphasis on enhancing customers' spatial perceptions and reinforcing the brand image. By incorporating regionally distinctive clothing and creating multi-functional spaces, these stores effectively convey the unique attributes and significance of the brand, offering diverse experiential layers. The integration of the brand's sustainability ethos allows consumers to resonate with it while experiencing the space, creating a sense of connection. Furthermore, consumers contribute to societal feedback through their consumption behaviors, thereby establishing the core of the brand's image. |
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| Files | indicate access worldwide | ||
| Date of Defense | 2023-07-10 | Date of Submission | 2023-08-18 |