| URN | etd-0804125-114656 | Statistics | This thesis had been viewed 25 times. Download 1 times. |
| Author | Cheng-Wei Chiu | ||
| Author's Email Address | No Public. | ||
| Department | Institute of Industrial Management | ||
| Year | 2024 | Semester | 2 |
| Degree | Master | Type of Document | Master's Thesis |
| Language | zh-TW.Big5 Chinese | Page Count | 59 |
| Title | The Perceived Value of Tourists' Travel Experience – A Case Study of Taipei City | ||
| Keyword | |||
| Abstract | In recent years, the tourism industry has experienced rapid growth. When selecting travel destinations, travelers not only consider price and convenience but also the overall perceived value of the travel experience, which has become an important factor influencing travel decisions. Before the pandemic, Taipei, as the capital of Taiwan, saw a steady increase in tourism year after year. However, with the onset of the pandemic in 2020, the number of tourists experienced negative growth for three consecutive years. In 2023, as the pandemic subsided, Taipei's tourism began to rise again before international travel had fully reopened. Yet, compared to 2023, the number of tourists visiting Taipei significantly declined in 2024 after international travel resumed. The decline in tourist numbers has led to notable setbacks in related aspects such as people's income and business operations. This study was conducted through a questionnaire survey, gathering 305 valid responses. The results were analyzed using statistical methods such as "descriptive statistics," "factor analysis and reliability analysis," "independent samples t-test," "one-way ANOVA," "Pearson correlation analysis," and "regression analysis" to examine the relationship between travelers' perceived value and satisfaction when visiting Taipei. The research findings indicate: 1. There is a correlation between travelers' different background variables and each dimension. 2. There is a relevant connection between perceived value dimensions and overall satisfaction. 3. In addition to service quality, shopping must enhance distinctive products or representative products with Taipei City-related images. |
||
| Advisor Committee | |||
| Files | indicate access worldwide | ||
| Date of Defense | 2025-06-20 | Date of Submission | 2025-08-04 |