| URN | etd-0801121-161439 | Statistics | This thesis had been viewed 99 times. Download 9 times. |
| Author | Chia-Hsun Chiang | ||
| Author's Email Address | No Public. | ||
| Department | Institute of Industrial Management | ||
| Year | 2020 | Semester | 2 |
| Degree | Master | Type of Document | Master's Thesis |
| Language | zh-TW.Big5 Chinese | Page Count | 51 |
| Title | A Study on the Pushing Strategy of Tourism Development in Taoyuan City's Tourism Factory Industry | ||
| Keyword | |||
| Abstract | In recent years, the government has vigorously promoted the transformation of industry into tourism factories, transforming traditional manufacturing factories into leisure parks with manufacturing, historical and cultural values, and tourism. At present, in domestic academic research, experience marketing is a brand-new marketing concept; in tourism At the beginning of the embryonic development of the factory, through this research, we will observe consumers¡¦ views on the experience items provided by the tourist factories, and provide tourist factory operators with a reference for constructing an experience environment close to consumers for researching content and marketing strategies; therefore, this research will use With 18 tourism factories as the industrial background, we explored the relationship between research content, experience marketing and marketing strategy. Faced with the reorganization of the global industrial structure and the advent of the era of high-sensitivity consumption, traditional industries moved out of the old model and transformed to The service is the new traditional industry of the project. In addition, this study uses the tourism pulling force geographic information spatial analysis to evaluate 18 tourism factories and the tourists who have traveled in Taoyuan City in the past ten years to establish a spatial internal effect function, to evaluate whether it is possible to attract tourists to Taoyuan City as tourists to the tourism factory. Opportunity, or thrust? The results of the study show that the first 5 years are thrust. Tourists from the tourist factories and tourists who come to Taoyuan Scenic Area do not belong to the same group and the overlap is not high. The results of the next five years show that those who come to Taoyuan Scenic Area are not in the same group. Tourists will arrange the sightseeing factory as one of the tour stops, but each factory is limited by the business philosophy, marketing strategy, and, still need the government's related policies to attract the improvement of the itinerary and pull the push. |
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| Files | indicate access worldwide | ||
| Date of Defense | 2021-06-28 | Date of Submission | 2021-08-01 |