| URN |
etd-0729116-085056 |
Statistics |
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|
| Author |
LIN HSIANG SHANG |
| Author's Email Address |
hj002213@yahoo.com.tw |
| Department |
Institute of industrial management |
| Year |
2015 |
Semester |
2 |
| Degree |
Master |
Type of Document |
Master's Thesis |
| Language |
zh-TW.Big5 Chinese |
Page Count |
106 |
| Title |
Impact of customers・ involvement, view, and loyalty on smart bracelets. |
| Keyword |
Involvement
Purchase Intention
Value
Customer Loyalty
Customer Satisfaction
Customer Satisfaction
Customer Loyalty
Value
Purchase Intention
Involvement
|
| Abstract |
The purpose of the study is to explore the impact of customers・ involvement, point of view, and loyalty on smart bracelets. The questionnaire data and the analysis were processed by structural and regression equations. According to the results of questionnaire analysis, it・s shown that 8 of 9 SEM hypotheses and 9 of 10 regression analyzing hypotheses are consistent with the research consumptions. The results showed that customers appreciate the value of health and are willing to try new healthy products such as smart bracelets. A good-quality product attracts customers・ purchasing its product series and gaining their loyalty. Thus, the customers・ related feeling of value will be established. In addition, customers・ consuming behaviors will be influenced by their subjective opinions and brand cognitions. For a creditable, flawless, and durable brand, customers・ satisfactions will be converted to their loyalty. After their loyal consuming behaviors are formed, their loyalty will be established too. Moreover, the customer involvements are affected by outside information, so that their thoughts can be changed by practical point of view. Finally, the research proposes that, if a smart bracelet can show the speakers・ image when making phone call to a smartphone, it can enhance the security of elders and general people. |
| Advisor Committee |
LIN Chi-kang - advisor
GUO,YAN-GU - co-chair
Lin, Shiuh-Long) - co-chair
|
| Files |
indicate access worldwide |
| Date of Defense |
2016-06-22 |
Date of Submission |
2016-08-04 |
