| URN |
etd-0724114-161258 |
Statistics |
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|
| Author |
Kuo-Ting Huang |
| Author's Email Address |
No Public. |
| Department |
Institute of Industrial Management |
| Year |
2013 |
Semester |
2 |
| Degree |
Master |
Type of Document |
Master's Thesis |
| Language |
zh-TW.Big5 Chinese |
Page Count |
80 |
| Title |
Factors of the game console market segmentation and consumer decision making process affecting |
| Keyword |
Consumer Decision Making
AHP
Digital Games
Digital Games
AHP
Consumer Decision Making
|
| Abstract |
According to the digital Game-by-year increase in users, the video game company actively involved in cross-platform integration, technology products as the somatosensory, touch and voice control to replace the joy sticker became the new mainstream consoles. However, the game development has created a huge market. In this study, the Taipei area as market segmentation variables questionnaire design and survey, based on the survey results and then to the four stages of EKB model, applied of AHP to the factors affecting the right to remove factors influence consumer decision making process weight, goodness and sort the results of this study will provide to relevant company reference in expanding gaming market and develop marketing strategies. |
| Advisor Committee |
Chun-Hao Chen - advisor
Shang-Yan Chen - co-chair
Yan-Chun Chen - co-chair
|
| Files |
indicate in-campus access at 3 years and off-campus not accessible |
| Date of Defense |
2014-07-02 |
Date of Submission |
2014-07-24 |
