Title page for etd-0721111-112416


URN etd-0721111-112416 Statistics This thesis had been viewed 744 times. Download 0 times.
Author Chien-Hung Li
Author's Email Address No Public.
Department Institute of Industrial Management
Year 2010 Semester 2
Degree Master Type of Document Master's Thesis
Language zh-TW.Big5 Chinese Page Count 70
Title Strategic Analysis & probe of school student chooses for Private Technology University Taking Example by Tungnan University
Keyword
  • Tungnan University
  • Higher Education Marketing
  • University Admissions
  • University Admissions
  • Higher Education Marketing
  • Tungnan University
  • Abstract ¡@As birth rate has dropped in recent years, the decreasing student population year by year, coupled the number of University is continually increasing, resulting in inadequate places of many University Admissions, while facing business crisis. This study main discussion school student chooses of factor and the difference, collecting enrollment related information to develop policy recommendations. Higher education in Taiwan can be divided into three categories: University, Technological and Vocational University, Specialised College, with the evolution of pluralistic enrollment in the past, acceptance rate of increase in the Joint University Entrance Examination, but the school registration rates are inversely, and occur in private schools, resulting recruitment crisis of reduced or stopped in some schools. How it is a good student enrollment to one of the problems. This research reference scholars of "effect selected school of important assessment guidelines" to design the questionnaire, and select the six dimensions. Using SPSS software analysis to students selected school factors and the differences between students of different backgrounds, its analysis found school selection factors that students considered top10 important factors for: (1) Provides grants and tuition relief program; (2) Attention high of scholarship encourages program; (3) Tuition of price low priority consider; (4)Traffic facilitate; (5) Provides future employment opportunities; (6) School around of life function facilitate; (7) Good job after graduation; (8) Attention school has perfect of personal security measures; (9) Attention computer and network device of upgrade and eliminated; (10) Good interaction with industry.
    Advisor Committee
  • Yan-Chun Chen - advisor
  • Wen-Yin Wang - co-chair
  • Ya-Huei Lin - co-chair
  • Files indicate not accessible
    Date of Defense 2011-06-30 Date of Submission 2011-07-21

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