Title page for etd-0720111-103543

URN	etd-0720111-103543	Statistics	This thesis had been viewed 545 times. Download 0 times.
Author	Jyh-Woei Chou
Author's Email Address	No Public.
Department	Institute of Industrial Management
Year	2010	Semester	2
Degree	Master	Type of Document	Master's Thesis
Language	zh-TW.Big5 Chinese	Page Count	88
Title	An Empirical Study on the Service Quality in Teaching Hospitals - An Example of Taking Three Teaching Hospitals Evaluated Excellent in Taipei City
Keyword	teaching hospital degree of expectation degree of satisfaction degree of loyalty hospital image hospital image degree of loyalty degree of satisfaction degree of expectation teaching hospital
Abstract	This research focuses on “An empirical study on the service quality in teaching hospitals,” and the range of study covers three hospitals evaluated Excellent in Taipei City. The point of this study cuts into the position of patients and their family, aiming to discover the interrelation and mutual influence on degrees of expectation, satisfaction, and loyalty of service quality in teaching hospitals. The analysis uses several statistical methods that include Items Relation Analysis, Reliability Analysis, Descriptive Statistics Analysis, Factors Analysis, Chi-square Test, Independent-Sample T Test, Paired-Samples T Test, Analysis Of Variation Analysis, Logistic Regression Analysis, and Important-performance Analysis (also known as IPA Strategy Management Matrix). The analysis indicates the unstaisfied in service quality of teaching hospitals from patients and their family, and offers a reference of improvement and adjustment for teaching hospitals in the future. The empirical study shows that there is an obvious difference between degree of expectation and that of satisfaction in service quality of teaching hospitals, indicating the cognition of expectation and viewpoints of real feeling from patients and their family are inconsistent.In addition, Logistic Regression Analysis indicates that the image of teaching hospitals can set a valid forecast and explanation the loyalty from patients and their family, which means the hospital image does play an important role in how patients and their family choose a hospital. As a result, if teaching hospitals can hold this superiority, and improve other factors in service quality, not only the achievement and competitive power will be promoted, but more patients will be benefited.
Advisor Committee	Liang-Ho Chen - advisor Tien-Tsai Huang - co-chair Yuh-Bin Lin - co-chair
Files	etd-0720111-103543.pdf indicate not accessible
Date of Defense	2011-06-15	Date of Submission	2011-07-20

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