Title page for etd-0715125-124402

URN	etd-0715125-124402	Statistics	This thesis had been viewed 28 times. Download 1 times.
Author	Zih-Ting Wang
Author's Email Address	joanna20000413@gmail.com
Department	Institute of Industrial Management
Year	2024	Semester	2
Degree	Master	Type of Document	Master's Thesis
Language	zh-TW.Big5 Chinese	Page Count	47
Title	Study on Product Sales Performance Evaluation Considering Non-Purchase Behavior—Taking the Pet Supplies Industry as an Example
Keyword	Product sales minimum path. performance evaluation non-purchase behavior network reliability network reliability non-purchase behavior performance evaluation minimum path. Product sales
Abstract	Performance evaluation of merchandise sales is a common daily task that enterprises must face. There are various methods for evaluation in the literature, but if you consider the situation of non-purchase behavior, it is a topic worth exploring. The so-called non-purchase behavior refers to the situation when a customer enters the product selection process, but chooses not to purchase and leaves the process. This is also a common situation encountered in the current retail industry. This article proposes a new product sales performance evaluation method that can consider consumers' non purchasing behavior. This article also proposes a numerical example of pet product sales to illustrate this method and provide reference for the business community.
Advisor Committee	CHEN, SHIN-GUANG - advisor CHANG, PING-CHEN - co-chair YEH, CHENG-TA - co-chair
Files	etd-0715125-124402.pdf indicate access worldwide
Date of Defense	2025-06-13	Date of Submission	2025-07-15

Back to Results