URN | etd-0713122-152824 | Statistics | This thesis had been viewed 120 times. Download 6 times. |
Author | Chun-Chung Liao | ||
Author's Email Address | lcc531030@gmail.com | ||
Department | Institute of Industrial Management | ||
Year | 2021 | Semester | 2 |
Degree | Master | Type of Document | Master's Thesis |
Language | zh-TW.Big5 Chinese | Page Count | 62 |
Title | A Research Study on The Relationship among Real Estate Agents Customer Service, CSAT and Customer Royalty¡V an Empirical Study on Real Estate Agents in Songshan ¡B Xinyi ¡B Nangang | ||
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Abstract | After COVID-19, economic slump has bottomed out and ultra-low interest rate environment for housing market in 2021. The aim of this research was to determine the effect of customer satisfaction (CSAT) and customer loyalty and service quality was Taipei. The samples of this study were 328 persons. We use EFA, independent sample t test, ANOVA, Pearson to do a constitute a part of the research methodology. The result of this research confirmed that the income factor of people is a significant condition to service quality, the income factor of people is a significant condition to CSAT and the income factor of people is a significant condition to customer royalty. The result of the study found that¡G 1. There is an obvious positive relationship between some factors of people and Service Quality. 2. There is an obvious positive relationship between some factors of people and CSAT. 3. There is no obvious positive relationship between some factors of people and Customer Royalty. 4. There is obvious corresponding relationship between Service Quality and CSAT. 5. There is obvious corresponding relationship between Service Quality and Customer Royalty. 6. There is obvious corresponding relationship between CSAT and Customer Royalty. Keywords¡G Service Quality¡B Customer Satisfaction¡B Customer Royalty |
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Files | indicate access worldwide | ||
Date of Defense | 2022-06-24 | Date of Submission | 2022-07-13 |