| URN |
etd-0708114-145522 |
Statistics |
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|
| Author |
Zong-hua Wu |
| Author's Email Address |
No Public. |
| Department |
Institute of construction technology |
| Year |
2013 |
Semester |
2 |
| Degree |
Master |
Type of Document |
Master's Thesis |
| Language |
zh-TW.Big5 Chinese |
Page Count |
90 |
| Title |
The Relationships between Consumer's Environmental Attitudes, Intentions of Staying in Environmental Hotels, and Big-five Personality Traits |
| Keyword |
Intentions of staying in environmental hotels
Five personality traits
Environmental attitudes
Environmental attitudes
Five personality traits
Intentions of staying in environmental hotels
|
| Abstract |
This research aims to explore the relationships between consumers' environmental attitudes, intentions of staying in environmental hotels, and big-five personality traits. Convenience sampling methods for data collection was used. A total of 217 usable questionnaires were collected from non-specific consumers. Data was analyzed by the SPSS software. The results indicated the following: (1) the gender and education level of consumers did not impact the environmental attitudes; (2) personality traits of agreeableness had a significantly positive effect on environmental attitudes. On the other hand, extraversion personality traits had a negative relationship on environmental attitudes; (3) agreeableness personality traits had a positive effect on intentions of staying in environmental hotels; (4) environmental attitudes of consumers had a positive and significant effect on intentions of staying in environmental hotels. The results of this study can be used as a reference for the authority and the tourism industry. |
| Advisor Committee |
Hsiao-Wei Ching - advisor
none - co-chair
none - co-chair
|
| Files |
indicate in-campus access at 1 years and off-campus access at 5 years |
| Date of Defense |
2014-06-28 |
Date of Submission |
2014-07-08 |
