| URN | etd-0707111-132216 | Statistics | This thesis had been viewed 745 times. Download 8 times. |
| Author | MEI-MEI HSIEH | ||
| Author's Email Address | No Public. | ||
| Department | Institute of Industrial Management | ||
| Year | 2010 | Semester | 2 |
| Degree | Master | Type of Document | Master's Thesis |
| Language | zh-TW.Big5 Chinese | Page Count | 78 |
| Title | Corporate Image, Service Quality, Perceived Value On the Relationship Between Customer Satisfaction and Loyalty - A Case Study of Logistics Enterprises | ||
| Keyword | |||
| Abstract | Because of the economic downturn in the recent years, the enterprise faced more and more intense competition. For expanding the market, the corporation image added in the competitive business strategies. Logistic is not only delivery goods, but also pay more attention to the quality of delivery, and provide customers with an exquisite and variety of the choices. The most of current research on logistics is only focus on logistics center, and less for the corporation image also the perceived value. Because of these reasons, this research aims to dominated logistics company which included: Black Cat, Pelican, not all customers Are used by professional logistics industry, increase the use of a broader discussion of the post office to do together, to avoid the course of the study are missing. The main object is to use logistics and distribution customers, through the relevant literature, for the questionnaire is based, through purposive sampling to collect data, the study by statistical methods that result. The results showed: the logistics industry's corporate image, service quality, perceived value of customer satisfaction and loyalty has a positive impact, the analysis can be found in the difference to services for the corporate image and service quality requirements more stringent, some perceived value No significant difference in future research on the logistics and distribution of the price or distribution of the time, so the logistics industry can be used as terms of reference for marketing, promotional discount programs. Keywords: Corporate Image, Perceived Value, Service Quality, Logistics |
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| Files | indicate access worldwide | ||
| Date of Defense | 2011-06-17 | Date of Submission | 2011-07-26 |