| URN |
etd-0702126-165155 |
Statistics |
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|
| Author |
Tsung-Hua Yang |
| Author's Email Address |
a23018179@gmail.com |
| Department |
Institute of Industrial Management |
| Year |
2025 |
Semester |
2 |
| Degree |
Master |
Type of Document |
Master's Thesis |
| Language |
zh-TW.Big5 Chinese |
Page Count |
47 |
| Title |
Study on the Marketing Effect of Regional Advertising Points |
| Keyword |
audience characteristics
geographic location
regional advertising locations
marketing effectiveness
network reliability
network reliability
marketing effectiveness
regional advertising locations
geographic location
audience characteristics
|
| Abstract |
This study aims to investigate the marketing effectiveness of regional advertising spots on consumers. Geographic location, advertising format, and audience characteristics all influence these results. Previous surveys of this nature have typically employed questionnaires, resulting in inconsistent results. This study, however, employs the perspective of process reliability theory to propose an objective and consistent evaluation method for industry reference. A numerical case study demonstrates the application of this method. |
| Advisor Committee |
none - advisor
CHENG-TA YEH - co-chair
PING-CHEN CHANG - co-chair
|
| Files |
indicate access worldwide |
| Date of Defense |
2026-06-11 |
Date of Submission |
2026-07-02 |
