Title page for etd-0701120-140502

URN	etd-0701120-140502	Statistics	This thesis had been viewed 242 times. Download 70 times.
Author	Shu -Fem Pai
Author's Email Address	No Public.
Department	Institute of Industrial Management
Year	2019	Semester	2
Degree	Master	Type of Document	Master's Thesis
Language	zh-TW.Big5 Chinese	Page Count	83
Title	A Study of the Effect of Mobile Dining Cars in Experience Activityon Consumers' Purchase Intention- A Case Study of Camping Activities.
Keyword	two days off per week mobile dining cars consumers’ purchase intention experience activities camping activities camping activities experience activities consumers’ purchase intention mobile dining cars two days off per week
Abstract	This study will explore whether the consumer's purpose have any differential impact on expectation, experience activity and consumption intention. The research method adopts convenience sampling of online questionnaires, and a total of 410 questionnaires was recovered. Some statistical analyses were carried out by SPSS 22 statistical software in the study, such as validity analysis, descriptive analysis, related analysis, mean and standard deviation analysis, T verification, variation analysis, after-the-fact verification analysis, and regression analysis. The results are as follows: 1. Consumer purpose and expectation have a significant impact on experience activities. 2. Experience activity has a significant impact on consumption intention. 3. Gender has a significant impact on consumer purpose, expectation and experience. 4. Age has a significant effect on consumer's purpose, expectation and experience. 5. The number of camping has a significant impact on consumer's purpose, expectation and experience. 6. The consumers’ companions have significant influence on consumer's purpose, expectation and experience. 7. Gender has a significant impact on experience activities and consumption intention. 8. Age has a significant impact on experience activity and consumption intention. Ultimately, the study provides a reference for the business strategy of the mobile dining car industry in the near future. In the layout of experience activities, pair groups or team partners can take part in interesting events to meet the consumer's purpose and expectation. In addition, it can improve the consumer's willingness to consume as well.
Advisor Committee	Yan- Chun Chen - advisor Cheng-yi Lin - co-chair Ya-hui Lin - co-chair
Files	etd-0701120-140502.pdf indicate in-campus access at 1 years and off-campus access at 2 years
Date of Defense	2020-05-29	Date of Submission	2020-07-07

Back to Results