| URN |
etd-0629116-193600 |
Statistics |
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|
| Author |
Fu-Chieh Tong |
| Author's Email Address |
50305015@mail2u.tnu.edu.tw |
| Department |
Institute of Industrial Management |
| Year |
2015 |
Semester |
2 |
| Degree |
Master |
Type of Document |
Master's Thesis |
| Language |
zh-TW.Big5 Chinese |
Page Count |
83 |
| Title |
The exploratory research of information asymmetry, involvement and satisfaction to healthy and functional foods for aged consumers. |
| Keyword |
healthy and functional foods
involvement
information asymmetry
information asymmetry
involvement
healthy and functional foods
|
| Abstract |
The study has elucidated relations of information asymmetry, involvement, and satisfaction to healthy and functional foods for aged consumers. In exploratory research methods, data acquisition through questionnaires and fieldwork processes to find relationship of each path analysis between variables. Through the analysis, that shows women, pay attention to their own health, movement, and non-smoker are relatively better level of demand for health food in the elderly population. The scores of three dimensions are mainly influenced more by personal factors. The information asymmetry and involvement are less influenced by their own satisfaction. Through various path analyses, the results show the personal factors are the highest level influence for satisfaction. |
| Advisor Committee |
Chun-Hao Chen - advisor
|
| Files |
indicate access worldwide |
| Date of Defense |
2015-06-21 |
Date of Submission |
2016-06-29 |
