| URN | etd-0627116-210012 | Statistics | This thesis had been viewed 455 times. Download 15 times. |
| Author | Wen-Hsuan Chang | ||
| Author's Email Address | No Public. | ||
| Department | Institute of industrial management | ||
| Year | 2015 | Semester | 2 |
| Degree | Master | Type of Document | Master's Thesis |
| Language | zh-TW.Big5 Chinese | Page Count | 64 |
| Title | The impact of marquee playing position, speed and video content on short-term memory of viewers | ||
| Keyword | |||
| Abstract | Taiwanˇ¦s TV industry, TV program suppliers usually use marquee to improve broadcast popularity. This study discuss by using marquee on the screen to simulate too much message in present, we can find out whether it will infect the audience's attention and Information memories of impact readability. This study used Three-Factor ˇ]2*3*7ˇ^experimental, by using two marquees in different position, three different speeds and seven different types of content, we can evaluate whether these factors will infect information identification and short-term memory of viewers. Research results: A.Through this research, we found out people can mostly memorize the correct information of the marquee on the left side of the screen. B.Marquee contents of news, literature and art can be easily memorized. C.Qualitative analysis revealed, in general, white character with black background, character number under 30 words and speed of 100wpm will be the most suitable for the general public. |
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| Files | indicate access worldwide | ||
| Date of Defense | 2016-06-24 | Date of Submission | 2016-06-27 |