| URN | etd-0624123-145150 | Statistics | This thesis had been viewed 40 times. Download 8 times. |
| Author | Hui-Lan Li | ||
| Author's Email Address | baer670818@gmail.com | ||
| Department | Institute of Industrial Management | ||
| Year | 2022 | Semester | 2 |
| Degree | Master | Type of Document | Master's Thesis |
| Language | zh-TW.Big5 Chinese | Page Count | 44 |
| Title | Study on Mixed Channel Sales of Alcoholic Products | ||
| Keyword | |||
| Abstract | The alcohol market is generally divided into two categories: spirits and non-spirits. Due to the severe impact of the epidemic on consumers¡¦ consumption patterns, the alcohol market has also undergone changes in quality and quantity. It is necessary to conduct a more accurate analysis of channel sales. Sales in the traditional alcohol market are often carried out by business representatives directly entering the business premises for promotion, or by large-scale, mid-market, licensed retail stores/specialty counters for sales/selling. However, the epidemic has greatly changed this sales/consumption pattern. Therefore, more accurate mastering the sales status of each channel is required to formulate better sales strategies. This paper proposes a new analysis and research method for the sales of alcohol mixed channels, which can accurately grasp the sales status of different channels, so as to carry out robust planning of sales strategies. This article presents a case study to illustrate how to conduct analysis and research on alcohol mixed channel sales. |
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| Files | indicate access worldwide | ||
| Date of Defense | 2023-06-09 | Date of Submission | 2023-07-02 |