| URN |
etd-0618112-142656 |
Statistics |
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|
| Author |
HAN-YONG HUANG |
| Author's Email Address |
No Public. |
| Department |
Institute of Industrial Management |
| Year |
2011 |
Semester |
2 |
| Degree |
Master |
Type of Document |
Master's Thesis |
| Language |
zh-TW.Big5 Chinese |
Page Count |
73 |
| Title |
Small supermarket store layout planning - An empirical study of the Shenkeng District Wellcome supermarket |
| Keyword |
Analysis of moving lines
Chain retailers
Layout planning
System Simulation
System Simulation
Layout planning
Chain retailers
Analysis of moving lines
|
| Abstract |
In recent years, to confront the rapidly rise of discount store and convenience stores in Taiwan, the supermarkets begin to go deep into the community to develop the small supermarkets for the regional residents. These small supermarkets not only possess the original function of themselves, but also the convenience store¡¦s convenience and instant properties. However, small supermarkets have the limited space problem. The more merchandises providing, the smaller space for exhibiting. As customers significant increasing, it may get overcrowded and long waiting line in store and thus, lower customer's purchase intentions indirectly. This research investigates the case stores and consumers and collects the data of consumers' arrival interval, moving and stay time at each area. After that, the summarized data are imported to the simulation software-ProModel to model the real situation and analyze the different layout proposals. The goal is to find the adaptive proposal of merchandise areas arrangement of the case store, which will decrease customer¡¦s waiting time. As the result, improving the customers¡¦ impression for the store and strengthening the wishes of customers back to the case store. |
| Advisor Committee |
CHUN-CHING LEE - advisor
CHUN-CHING LEE - co-chair
Shih-Yuan Wang - co-chair
Shin-Li Lu - co-chair
|
| Files |
indicate not accessible |
| Date of Defense |
2012-05-30 |
Date of Submission |
2012-06-20 |
