| URN | etd-0615122-225445 | Statistics | This thesis had been viewed 80 times. Download 9 times. |
| Author | Yung-pei Chien | ||
| Author's Email Address | yungpei56@gmail.com | ||
| Department | Institute of Industrial Management | ||
| Year | 2021 | Semester | 2 |
| Degree | Master | Type of Document | Master's Thesis |
| Language | zh-TW.Big5 Chinese | Page Count | 87 |
| Title | To explore the changes and influencing factors of consumers' subjective well-being before and after the epidemic | ||
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| Abstract | Since the outbreak of the new coronary pneumonia (COVID-19), it has had a significant impact on people's lives. This study uses a questionnaire survey to explore the changes in consumers' subjective well-being before and after the epidemic, and finds that the epidemic does have an impact on subjective well-being. And use factor analysis to explore the main factors that affect consumer behavior patterns.There are three dimensions of subjective well-being before the epidemic and after the epidemic of subjective well-being. They are "safety", "confidence and attractiveness", and "happy life". Before the epidemic, the variable of "personal traits" had significant differences in gender (Sig=0.003), economy (Sig=0.032), and work status (Sig=0.034) for dimension 1; while dimension 2 was in age (Sig=0.042) , educational level (Sig=0.034) and other variables were significantly different. The third dimension has significant differences in gender (Sig=0.028) and economy (Sig=0.006). After the epidemic, there were significant differences in age (Sig=0.000), current occupation (Sig=0.012), and residence city (Sig0.010) for dimension 1. Facet 2 has significant differences in age (Sig=0.003), economic (Sig=0.007) and other variables. The third dimension has significant differences in age (Sig=0.002), education level (Sig=0.002), and current occupation (Sig=0.002).The analysis of the important factors affecting consumers is divided into four aspectsĄG "consumption patterns and behaviors", "life and activity restrictions", "interference from daily routines" and "choice of consumer products". There are significant differences between these four dimensions and the variables of consumers' "personal traits". The first dimension of "consumption patterns and behaviors" has significant differences in gender (Sig=0.048) and education level (Sig=0.016). There is a significant difference in the economy (Sig=0.046) of dimension 2 "Living and Activity Limitation". There is a significant difference in education level (Sig=0.048) in dimension 4 "choice of consumer products". Key wordsĄG COVID-19, subjective well-being, consumption patterns and behaviors, restrictions on living and activities, disruption of daily routines, choice of consumer products. |
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| Files | indicate access worldwide | ||
| Date of Defense | 2022-05-27 | Date of Submission | 2022-06-18 |