| Abstract |
This society has been changing rapidly nowadays. All businesses face various kinds of challenges which caused by communication, publicity, or management. Some businesses or schools even have to contact with the mass media frequently or occasionally. Hence, how to advertise through the mass media is relatively important. The purpose of this study is to understand the effect of media exposure for the Er Xin High School. It is used to conduct big events, award-receiving ceremonies, recognition-accepting meetings, outstanding performances, and wonderful activities, by means of the media publicity strategy including print, radio, television, the Internet, and other media to promote the schoolˇ¦s reputation. As a result, it is perceived that this advertising strategy and studentsˇ¦ enrollment of past three years by means of mass media exposure is quite effective and successful for the Er Xin High School |
