| Abstract |
With the rapid development of Internet and information technologies, consumers are able to browse and acquire information from Internet. The issue of online Word-of-Mouth has drawn the attention of academic researchers and web-site managers. Consumers share their experience on products and publish their evaluations, opinions, intentions and commends. Many studies discover that online Word-of-Mouth, which is not limited to contact face to face, is more influential compared to general advertisements. This study is based on the qualitative method to explore the information about Taiwan short term housing rental market from consumers in electronic bulletin board in three languages (Traditional Chinese, Simplified Chinese, and English). We analysis these commands, sentences from consumers using online semantic analysis parsers, and acquire keywords in Noun, Verb, and Adjective from three kinds of languages. After analyzing keywords, a social networking analysis is conducted to understand the relationship between these keywords. Suggestions about the strategies for tourists, industries and supervisors are provided, as well. |
