| URN |
etd-0601117-110027 |
Statistics |
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|
| Author |
Wei-Chen Yeh |
| Author's Email Address |
No Public. |
| Department |
Institute of Industrial Management |
| Year |
2016 |
Semester |
2 |
| Degree |
Master |
Type of Document |
Master's Thesis |
| Language |
zh-TW.Big5 Chinese |
Page Count |
72 |
| Title |
Using Electronic Word-of-Mouth Bulletins to Study the Related Factors in Uber Marketing Taking Taiwan, China and the United States as Examples |
| Keyword |
Sharing Economy
Electronic Word-of-Mouth (eWOM)
Uber
Uber
Electronic Word-of-Mouth (eWOM)
Sharing Economy
|
| Abstract |
With the progress in the IT, the sharing economy is becoming an known phenomenon around the world. Uber may be the first thing that occurs to our mind, when we discuss this model facilitated by the digital platform enabling to peer-to-peer based sharing of access to goods and services. This study collects the informations sharing on the internet and comments by consumer of Uber on the Taiwan, Mainland of China, and United States and analyzes and defines the important factors influencing the marketing of Uber. |
| Advisor Committee |
Wen-Ying Wang - advisor
Hsuan-Che Yang - co-chair
Wen-Chih Chang - co-chair
|
| Files |
indicate in-campus access at 5 years and off-campus access at 5 years |
| Date of Defense |
2017-05-28 |
Date of Submission |
2017-06-06 |
