| Abstract |
This study aims to explore the moderating effects of environmental quality and senior management experience on flow experience in canoeing activities. Using Sun Moon Lake as the survey site, a structured questionnaire was administered to collect 258 valid responses. A theoretical model was constructed encompassing four dimensions: safety and comfort, environmental quality and scenic beauty, leisure spiritual level and flow, and challenge and personal achievement. Results indicate a significant negative relationship between safety and comfort and flow experience (-0.839, p<0.01), while a significant positive relationship exists between flow experience and challenge achievement (0.872, p<0.001). Flow experience serves as a complete mediator between safety and comfort and challenge achievement (indirect effect: -0.714, p<0.01). Environmental quality exerts significant moderating effects on both the relationship between safety and comfort and flow experience (-0.347, p<0.05) and the relationship between flow experience and challenge achievement (-0.158, p<0.05). Notably, 72.5% of respondents possessed senior management experience, which may influence their perceptions of safety and challenge. The findings provide empirical evidence for canoeing activity design and management, suggesting that operators should balance safety and comfort with challenge, consider differentiated needs of participants from diverse backgrounds, and prioritize environmental quality to enhance participants' flow experience and sense of achievement. |
