| URN | etd-0125121-172522 | Statistics | This thesis had been viewed 223 times. Download 47 times. |
| Author | HSIN-TSAI TSAO | ||
| Author's Email Address | t26429074@yahoo.com.tw | ||
| Department | Institute of Industrial Management | ||
| Year | 2020 | Semester | 1 |
| Degree | Master | Type of Document | Master's Thesis |
| Language | zh-TW.Big5 Chinese | Page Count | 45 |
| Title | Discuss the relationship between restaurant service quality, customer satisfaction, customer loyalty, and taking Xici steak as an example | ||
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| Abstract | In recent years, with the rapid economic progress, people going to restaurants have changed, not just enjoying food, but paying more attention to high-quality service and consumption value. When customers are satisfied, they will go to restaurants again. In view of this, this research takes Wangpin Group’s Xidi Steak Restaurant dining experience as the research object to explore the relationship between service quality, customer satisfaction and customer loyalty. Next, through the distribution of questionnaires, the questionnaires were distributed on the Internet. 415 and 35 paper questionnaires were collected, a total of 450 were received, 66 invalid questionnaires were deleted, and a total of 384 valid questionnaires were used for statistical analysis through IBM SPSS statistical software. Use basic data descriptive statistics, reliability analysis, exploratory factor analysis, correlation analysis, and use linear regression analysis to verify the causal relationship and verify the research hypothesis. The research shows the results, restaurant service quality, customer satisfaction and customer loyalty Degree, all have related effects. |
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| Files | indicate access worldwide | ||
| Date of Defense | 2020-12-13 | Date of Submission | 2021-01-25 |