| URN | etd-0122125-105619 | Statistics | This thesis had been viewed 35 times. Download 17 times. |
| Author | SHI YING XUE-LI | ||
| Author's Email Address | letuyet12a4@gmail.com | ||
| Department | Institute of Industrial Management | ||
| Year | 2024 | Semester | 1 |
| Degree | Master | Type of Document | Master's Thesis |
| Language | zh-TW.Big5 Chinese | Page Count | 47 |
| Title | A Study on the Service Quality of Starbucks ¡V A Case Study of the Shenkeng Southeast Gate Store |
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| Abstract | This study explores the impact of service quality¡B customer satisfaction¡B and customer loyalty at the Starbucks store located at the Southeast Gate of Shenkeng¡C The research method utilized an online survey withconvenience sampling to collect self-reported data from respondents¡AA total of 404 valid questionnaires were retrieved¡AAfter collecting the questionnaires SPSS version 26 was used to perform reliability analysis descriptive analysis ¡B correlation analysis¡B mean and standard deviation analysis¡B t-tests and ANOVA¡B post- hoc analysis¡B and regression analysis¡C The results of the study are as follows: 1. Starbucks' service quality has a significant impact on customer satisfaction¡C 2. Customer satisfaction has a significant positive impact on customer loyalty¡C 3. The average monthly frequency of visits to Starbucks shows significant differences in service quality and customer satisfaction¡C 4. Age has a significant impact on customer satisfaction and customer loyalty¡C Keywords: Starbucks¡B service quality¡Bcustomer satisfaction¡Bcustomer loyalty¡C |
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| Files | indicate access worldwide | ||
| Date of Defense | 2024-12-28 | Date of Submission | 2025-01-22 |