| URN | etd-0120125-222117 | Statistics | This thesis had been viewed 19 times. Download 5 times. |
| Author | VU NGOC NHUNG | ||
| Author's Email Address | No Public. | ||
| Department | Institute of Industrial Management | ||
| Year | 2024 | Semester | 1 |
| Degree | Master | Type of Document | Master's Thesis |
| Language | zh-TW.Big5 Chinese | Page Count | 57 |
| Title | A study on Vietnamese peopleˇ¦s with Taiwanese cafe brand image, service quality, customer satisfaction and Consumerˇ¦repurchase intention. |
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| Abstract | Abstract In recent years, many Vietnamese have come to Taiwan to live, work and study.In addition, the Vietnamese coffee drinking culture has existed for manyyears, so most Vietnamese in Taiwan are interested in Taiwanese coffee culture. The main purpose of this paper is to explore Vietnamese people's research onthe brand image, service quality, customer satisfaction and repurchase intentionof Taiwanese cafes. The subjects of this study were Vietnamese consumers inTaiwanese cafes. A total of 437 questionnaires were distributed, and 434 validquestionnaires were recovered, with a valid scale recovery rate of 99.3%. Thereliability of the questionnaire is greater than 0.831. This study uses SPSS 22 toconduct reliability analysis, narrative statistical analysis, correlation analysis, variation analysis and regression analysis on each variable to study the influencerelationship between various purchasing aspects. The results are as follows:1. Brand image has a significant impact on service quality.2. Service quality has a significant impact on customer satisfaction. 3. Customer satisfaction has a significant impact on repurchase intention |
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| Files | indicate access worldwide | ||
| Date of Defense | 2024-12-28 | Date of Submission | 2025-01-20 |