Title page for etd-0118123-173511

URN	etd-0118123-173511	Statistics	This thesis had been viewed 108 times. Download 14 times.
Author	Xiu-Feng Jin
Author's Email Address	No Public.
Department	Institute of Industrial Management
Year	2022	Semester	1
Degree	Master	Type of Document	Master's Thesis
Language	zh-TW.Big5 Chinese	Page Count	81
Title	A study of Correlation of Customer Perceived Value to Customer Satisfaction and Loyalty—A Case Study of Interior Design and Decoration Company
Keyword	Customer Loyalty Customer Perceived Value Customer Satisfaction Customer Satisfaction Customer Perceived Value Customer Loyalty
Abstract	The subject of this study is interior design, which is to further explore the lifetime property value of customers and make a research report on efficient customer satisfaction and customer loyalty. This study discusses the relationship between customer perceived value and customer satisfaction and loyalty of an interior design and decoration company. The data was collected through the online questionnaire tool Google Form service. A total of 321 questionnaires were distributed and collected, among which 82 questionnaires were excluded. The response rate to this survey was 74% This study use SPSS version statistical software for descriptive. The data was analyzed by One-Way ANOVA, Independent T sample test, Pearson correlation analysis, Regression analysis and Correlation coefficient analysis. The result indicates that 1. There is a partially significant difference in customer perception value between demographic background variables. 2. There is a partially significant differences in customer satisfaction between demographic background variables. 3. There is no significant difference in customer loyalty between demographic background variables. 4. Customer perception value has a positive relationship with customer satisfaction. 5. Customer perception value has a positive influence on customer loyalty. 6. Customer satisfaction has a positive influence on customer loyalty. Keywords：Customer Perceived Value, Customer Satisfaction, Customer Loyalty
Advisor Committee	Chiu-Tang Lin - advisor Chun-Han Shih - co-chair Tung -Liang Chen - co-chair
Files	etd-0118123-173511.pdf indicate access worldwide
Date of Defense	2022-12-23	Date of Submission	2023-01-18

Back to Results