Title page for etd-0117124-134659

URN	etd-0117124-134659	Statistics	This thesis had been viewed 30 times. Download 6 times.
Author	LO TZU-YEN
Author's Email Address	q29385089@yahoo.com.tw
Department	Institute of Industrial Management
Year	2023	Semester	1
Degree	Master	Type of Document	Master's Thesis
Language	zh-TW.Big5 Chinese	Page Count	45
Title	Analysis on the Sales Force of the Market and E-Commerce - Taking the Fashion Industry as an Example
Keyword	market and e-commerce network reliability fashion industry minimum path Sales force analysis Sales force analysis minimum path fashion industry network reliability market and e-commerce
Abstract	Abstract In addition to using physical stores and department store counters for sales in the apparel industry, it is also popular to use market and e commerce sales channels. However, how to judge the sales f orce of the market and e-commerce is a topic that can be discussed. Because we can understand the sales force of different channels, we can continue to formulate follow up strategies such as product grouping and marketing cost management, which has many benefits. This paper proposes a new analysis and evaluation method,which can analyze the sales force of different sales channels. The paper also presents a case study to illustrate how to analyze and apply this kind of sales force.
Advisor Committee	Shin Guang Chen - advisor Cheng-Ta Yeh - co-chair Ping-Chen Chang - co-chair
Files	etd-0117124-134659.pdf indicate access worldwide
Date of Defense	2023-12-15	Date of Submission	2024-01-17