| URN | etd-0114122-164150 | Statistics | This thesis had been viewed 132 times. Download 13 times. |
| Author | Tsui-Hua Chen | ||
| Author's Email Address | No Public. | ||
| Department | Institute of Industrial Management | ||
| Year | 2021 | Semester | 1 |
| Degree | Master | Type of Document | Master's Thesis |
| Language | zh-TW.Big5 Chinese | Page Count | 112 |
| Title | Perceived Value, Service Quality and Customer Loyalty of Middle-aged and Elderly People- Case Study of the Wen-shan Sports Center in Taipei City | ||
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| Abstract | The study of targeted at middle-aged and elderly consumers in the Wenshan Sports Center in Taipei City as the object to Explore the relationship between customer perceived value, service quality and customer loyalty. A total of 520 questionnaires were sent out and 510 questionnaires were returned. Excluding 36 invalid questionnaires and 474 valid questionnaires, the effective questionnaire recovery rate was 92.9%. The recovered data uses the statistical software of SPSS 22.0 as the data analysis tool, and uses methods such as narrative statistical analysis, reliability analysis, factor analysis, independent sample t-test, analysis of variance, Pearson correlation analysis and regression analysis to carry out empirical analysis. The results of this study show that: 1.There are some significant differences between different demographic background variables and various dimensions of customer perceived value. 2.Some significant differences between different population background variables and various aspects of service quality. 3.Some significant differences between different demographic background variables and various dimensions of customer loyalty 4.A positive correlation between customer perception value and various aspects of service quality. 5.A positive correlation between customer perception value and various aspects of customer loyalty. 6.A positive correlation between service quality and various aspects of customer loyalty. |
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| Files | indicate access worldwide | ||
| Date of Defense | 2021-12-24 | Date of Submission | 2022-01-15 |