| URN |
etd-0112126-111137 |
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|
| Author |
Chia-lin Ho |
| Author's Email Address |
No Public. |
| Department |
Institute of Industrial Management |
| Year |
2025 |
Semester |
1 |
| Degree |
Master |
Type of Document |
Master's Thesis |
| Language |
zh-TW.Big5 Chinese |
Page Count |
58 |
| Title |
EVALUATION OF TABLEWARE AND MERCHANDISE DISPLAYS -- A CASE STUDY OF A TOURIST ATTRACTION CAFÉ |
| Keyword |
evaluation
tourist cafes
network reliability
merchandise display
Table setting
Table setting
merchandise display
network reliability
tourist cafes
evaluation
|
| Abstract |
This study uses a tourist attraction cafe as a case study to explore the impact of table and merchandise placement on customer behavior and spatial experience. On-site observation, customer interviews, and sales data analysis are generally used to find that reasonable traffic flow planning and visual display can increase product exposure and purchase intention, but this is often inconsistent. This study proposes a new method using network theory to evaluate the optimal location of table settings and merchandise placement. This study has reference value for the operational optimization of tourist-type catering spaces. |
| Advisor Committee |
CHEN,SHIN-GUANG - advisor
BING-CHEN ZHANG - co-chair
CHENG-DA YE - co-chair
|
| Files |
indicate access worldwide |
| Date of Defense |
2015-12-19 |
Date of Submission |
2026-01-13 |
