Title page for etd-0112120-003223

URN	etd-0112120-003223	Statistics	This thesis had been viewed 165 times. Download 2 times.
Author	Cheng-chi Hsiang
Author's Email Address	airofficer2000@yahoo.com.tw
Department	Department of construction & spatial design
Year	2019	Semester	1
Degree	Master	Type of Document	Master's Thesis
Language	zh-TW.Big5 Chinese	Page Count	105
Title	The Effects of Knowledge of Green Building on Purchasing Behaviors - with Building Forms and Living Areas as the Moderating Variables
Keyword	living areas Building forms purchasing behaviors Green building awareness Green building awareness purchasing behaviors Building forms living areas
Abstract	The main purpose of green building is to minimize negative impacts to the environment. Although green building has been promoted for many years, in fact, whether the knowledge of green building will affect consumers’ purchasing behaviors is the main motivation of this study. The results of investigation on green building will vary greatly due to various living areas and Building forms, so this study explored whether consumers’ living areas and Building forms will moderate the effects of knowledge of green building on purchasing behaviors, with urban/rural areas and building forms as the moderating variables. The study results show that, (1)the variable of consumer background is partially and significantly different in green building awareness and purchasing behaviors, and(2) green building awareness is significantly and positively related to purchasing behaviors. Meanwhile, (3)the regression analysis also shows that the consumers’ green building awareness has significant and positive effects on purchasing behaviors, but such effects are negatively moderated by living areas (towns). In other words, (4)consumers’ higher green building awareness will lead to higher purchasing behaviors, but such effects will be reduced if consumers live in towns. This study explored the effects of consumers’ knowledge of green building on purchasing behaviors are moderated by consumers’ Building forms and living areas, the results can provide a reference for the government to promote green building policies or for green building designers and construction companies to improve product quality.
Advisor Committee	Du-jia Chong - advisor Cheng-chao Lin - co-chair Kuo-ming Feng - chair
Files	etd-0112120-003223.pdf indicate in-campus access immediately and off-campus access at 5 years
Date of Defense	2019-12-26	Date of Submission	2020-01-12

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